Emirates sign a friendly relation agreement with Sri Lanka to help increase and boost the local tourism sector.
The largest airline and pride of the United Arab Emirates earlier on 7th of this month met at their Headquarters in Dubai with some board of promoters from the tourism sector of Sri Lanka to discuss ways and means of fostering tourism between the two countries.
The officials from the South Asian Island met in Dubai to discuss on how the two countries can partner to improve the local tourism sector. In the memorandum of understanding between the two parties, they all concurred to an agreement that will boost the local tourism sector. The deal was signed by Ahmed Khoory, Emirates senior vice president, commercial West Asia and Indian Ocean, and Kimarli Fernando, chairperson of Sri Lanka Tourism Promotion Bureau.
Khoory said: “Sri Lanka remains a very key market in Emirates’ global network and the agreement signed today underscores our unwavering commitment to the country. We launched operations to Colombo more than 35 years ago, and our partnership continues to grow from strength to strength. We look forward to exploring mutually beneficial initiatives that will help revive the nation’s trade and tourism sectors, and provide Emirates with an opportunity to serve market demand.”
Under the agreement, Emirates and Sri Lanka Tourism will benefit from joint activities that will help enhance trade and tourism, including trade shows, trade familiarization trips, exhibitions and workshops.
Fernando added: “Sri Lanka is a beautiful island destination with esteemed strategic partners such as Emirates, this is a vital aspect to steer Sri Lanka’s travel and tourism industry.
“Therefore, this partnership is crucial for us to explore and capitalize opportunities that emerge and to open up many beautiful avenues to establish brand awareness and perceived quality in the global tourism market.
“Thus, we are excited about this partnership and also grateful for all the support Emirates has extended us during the three decades of long relationship and especially during the pandemic time.
“We are hopeful that together we can effectively promote and serve the market.”
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